Webinar Wednesday covers a wide range of communications skills and marketing trends, bringing the knowledge and expertise of industry leaders to your screen.
presented by Janis Galloway, Press + Post
May 12, 2021 at 2 p.m.
Branding, advertising, PR, oh my! What does all this marketing lingo mean and do I really need to do all of it? Veteran marketer Janis Galloway will share real Alberta case studies on how branding, PR and digital advertising work together to grow your business and open up endless opportunities.
This session is best for: not for profit / small business
What you’ll learn:
- Why investing in brand matters.
- How to land media coverage.
- How to harness social media for sales.
Janis Galloway is a graduate of MacEwan University’s public relations program and has worked as a publicist and marketer for more than a decade.
She’s an eternal optimist with a firm belief PR can be used for good, and has aligned herself with brands who share a deep passion for empowering both people and the planet. Janis has worked on dozens of impactful campaigns and strategies to launch eco-conscious campaigns and product lines such as Change Toothpaste, Poppy Barley’s PLNT and ongoing work with Fashion Revolution Canada. In her current role as VP, Communications at Press + Post, Janis works with dozens of consumer brands daily to tell their stories to the masses and nurture loyal, ecstatic fans.