Launched in 2012, Empower Me is Canada’s only energy conservation and behaviour change program aimed at members of diverse, multilingual communities. It is a peer-to-peer program, delivered in communities, and in language. Empower Me helps participants understand energy bills and choices, save energy, save money, and increase the comfort and safety of their homes.
While energy conservation, rebate messaging and safety information is widely available, it’s almost always in English, and on mainstream media. The groups that Empower Me serves tell us they are not receiving these messages outside of the Empower Me program. To break through cultural and language barriers, the program hires Energy Mentors from these communities, creating both employment and a trusted bridge for communication. The Mentors share valuable information with their network – ensuring this information becomes part of the fabric of the community.
Empower Me officially launched Alberta operations in June, 2018 and has already achieved significant energy saving results establishing themselves as an EcoHero. Since the program’s inception, Empower Me Mentors have educated more than 3,000 program participants and avoided approximately 14,000 tonnes of GHG emissions in Canada. In Alberta alone, the program has created more than 20 new green jobs for the province.