Do It Green (DIG) is a social enterprise officially launched in August 2013, in part to help manage all the waste at the Alberta Flood Aid benefit concert. Specializing in creating zero-waste events, DIG has helped its clients including the Calgary Stampede, Comic Expo and others divert more than 10 metric tons of waste away from the landfill and reached more than two million people through public education programs. DIG’s mission is to reach 16 million people through waste, water and energy awareness programs and divert 100 metric tons of waste away from the landfill by 2020.
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